Recently I bought a new sandwich press for the studio. Now, I like to think the Surfacemedia staff are pretty savvy when it comes to technology. I mean they are generally pretty cool with really complex tasks like opening the kitchen fridge door and starting the microwave to warm their cup-o-noodles!
My decision to buy a relatively simple and basic sandwich press therefore wasn't based on my perception of whether or not my colleagues would find it easy to use. Rather, I bought a simple sandwich press because, as a designer, I am drawn to the aesthetic qualities of objects designed with simplicity in mind. So when I unpacked our shiny new sandwich press and found that it came with a detailed set of instructions on "How to Use" the thing, I was a little amused, i.e. I chuckled out loud. I mean,
HOW HARD IS IT TO USE A SANDWICH PRESS?
Surely everyone knows how to do this? Jokes aside for a minute though. Its fair to assume that different people may have different levels of experience using a sandwich press and indeed may have varying needs from the functionality of one, right? A commercial kitchen probably needs a press that can do more than one that is sufficient for a small design studio kitchen, and there would be levels in between. And one would expect to find increasingly thicker sets of instructions accompanying the more feature-rich models. This all seems to follow.
So why is it that on the internet websites generally don't come with usage instructions?
How is it possible then, that although a manufacturer feels it's necessary to include usage instructions with a simple sandwich press, usability experts can claim that its possible to design a website interface that is so intuitive that it doesn't require any instructions of use at all?
Is the experience of using a website for some reason more 'intuitive' than using a sandwich press? I doubt it.
While inclusion of instructions of use for even the most basic of appliances does remind us that manufacturers have legal obligations to inform consumers of the perils of misuse, it also reminds us that users are not all the same and that without even basic instructions some users simply do not cope. And it occurs to me that while I might laugh at the idea that instructions are needed to operate a basic sandwich press, it seems absurd that many websites demand that users have a much more than basic level of comprehension of interaction paradigms without providing any instructions at all. If there are people out there who struggle with a basic sandwich press, we have a long way to go with website design.
Anyway the interesting thing to me as a designer is that I bought a sandwich press that suits the need but looks great as well. I could have bought a more whiz bang one but they looked fussy and over-designed and I would probably have paid for features that I don't need and I would of had to spend time reading the instruction manual - which I find boring.
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