Badge of honour - using social media to support charities (and show others what a great citizen you are...)
Like many people I like to give to charities because it gives me that warm, fuzzy feeling that I'm helping to make a better world. Having said that, you have to admit, it doesn't hurt when other people are given the opportunity to witness your generous, giving nature first hand... and if other people follow your lead - fantastic! Everyone wins!
If you are a charity organisation why not allow your supporters to proudly wear the badge for your charity? You can offer embeddable widgets, or badges, that supporters can use on their social networking profiles or blogs to show their support for your charity.
This is an easy and effective way of creating greater brand awareness. The widgets can be designed to include links to more information and calls to action so, as a result, the use of these widgets can also lead to increases in desired actions such as donations, subscriptions etc.
Once you have made your badge available to supporters, encourage key influencers to display your badge on their online profiles - that's a great start!
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