How Design Navigates A World In Change And Creates Global Economic Growth And Prosperity
Design has made a revolutionary journey in the past decade from a narrow field able to focus on artifact and aesthetics to a broader space that has the ability to engage and interact with social systems in culture. Design has expanded its tool kit and methodologies to be able to move beyond materiality and the making of stuff to the design of social systems and the transformation of healthcare, transportation, education, shopping. Today, corporations are asking designers to design brand strategies as well as the products and services composing the brands themselves.
via businessweek.com
This is a fantastic speech given on 'Designonomics' by Bruce Nussbaum at the recent Design Korea 2009 International Conference.
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